James Molinaro invited me to the Aether Rally in Pioneertown this year. This is a “thank you” event that Aether invites their best clients and supporters to, an annual gathering of vagabonds if you will. I am no stranger to rallies and motorsport gatherings but this whole event was vastly different and I learned so much.
Most of the attendees of this event was from Los Angeles, which at it’s core is drastically different then the fast paced, competitive, results driven environment of Silicon Valley. I was surrounded with creatives - artists, actors, producers, influencers, models, free spirits, as well as those who support creatives - make up artists, accountants for Disney, IT for Amazon Studios and so forth.
Having a 72-short hours to make friends, break bread and mingle until the sun came up was immense.